KETCHUM, Okla. — Hooked on Fishing International has redesigned its youth-oriented web site — www.kids-fishing.com— according to a press release from the organization. The site reportedly enhances Hooked on Fishing's expanded series of Wal-Mart Kids All-American Fishing Derbies.

Among the new features of the web site is a "Derby Locator," which according to the organization matches young anglers with approximately 1,500 events.

"We're growing so fast we had to find a way to match kids with events, and the Derby Locator is our matchmaker," said Gordon Holland, executive director for the group, in the release. "Simply go to the website and enter your zip code and the Derby Locator will search the database of derbies and list the nearest event, location, the name of the contact person and his or her phone number."

Another feature of the revamped web site, Holland said, enables participants to locate the nearest Wal-Mart store. Wal-Mart,Inc. is the title sponsor of the popular series in all 50 states. Hooked on Fishing puts on the youth fishing derbies with the financial and product help of its corporate sponsors. Some sponsors put on special events within the derby format, such as the Southwest Ailines' "I Caught a
Fish" contest.